I Didn't Set Out to Build a Water Company.
I set out to fix my hair.
A few years ago I moved into a new house. Within weeks my scalp was flaking, my hair was thinning, and nothing I tried would fix it. Vitamins. Oils. Blood work. Doctor's appointments. Everything.Nothing worked.Then I noticed purple droplets in my shower; like ink. A red bacterial tint spreading across the walls. Something was wrong with the water.So I tested it. And what came back changed everything.
I changed my water. Within weeks my hair was coming back. Fuller. Healthier. The flaking; gone. The buildup, gone.The answer had been coming out of my tap the entire time.
91% of US households have never tested their water. And the industry was selling shower filters for one bathroom while every other tap stayed completely unfiltered.I'd spent 30 years as an architect. You measure before you build. So I built Flöde.
Test kits on a folding table. Every kit mailed by hand. Every customer a conversation.Today Flöde serves homeowners across the US; testing first, always, then filtering the whole home with one system.The water that grew my hair back. That's what we want for every home in America.
Today Flöde is a full water testing and whole-home filtration company serving homeowners across the US. We test first; always. Then we fix it. One system. Every tap. Every shower. Every appliance.The water that grew my hair back; that's what we want for every home in America.
